Private label

Your range, developed on shapes that already work.

We do not only sell the pieces on this site. We develop ranges for brands and retailers who need their own patterns, their own colours and their own packaging.

Top view of a decorated ceramic saucer showing the full pattern.

What we develop

Everything that turns a piece into your product.

Decoration, colour, branding and packaging. Development runs alongside production, not separately from it.

Existing shapes, custom patterns

Take a shape already in production and develop the artwork around it. This is the fastest route to a range that is genuinely yours.

Custom colours

Glaze, glass and decoration colours developed against a reference you supply.

Logo application

Applied on the product, on the packaging, or on both.

Custom retail packaging

Printed boxes, sleeves and inserts, developed with the order rather than after it.

Gift box development

Presentation built for gifting and seasonal programmes — the format most of our own sets use.

Exclusive collections

Patterns developed for your channel only, and not offered elsewhere.

Product iteration

Small refinements between production runs, once a piece is selling.

Repeat production

Reorders against a specification you have already approved and seen in the market.

Straight answers

What we will not promise.

Custom development works best when both sides know the constraints. These are ours.

  • We start from shapes that exist Developing a completely new shape is possible, but it is a longer and more expensive route. We will tell you which route you are on before you commit to anything.
  • Pattern development moves faster than shape development If your priority is a distinctive range in market quickly, changing the pattern on a proven shape is usually the better trade.
  • Samples decide We would rather send you a physical sample that is not right yet than describe a product we cannot make.

How it runs

Five steps, in this order.

  1. 01

    Select

    Choose an existing shape, or send us a direction you want to explore.

  2. 02

    Develop

    Patterns, colours, branding and packaging are worked up against your brief.

  3. 03

    Sample

    You review physical samples. Nothing goes into production on a screen.

  4. 04

    Produce

    Manufacturing and quality control against the specification you approved.

  5. 05

    Replenish

    Fast follow-up production for the designs that prove themselves.

Close-up of a patterned ceramic lid with a blue rim.
Close-up of a decorative floral pattern and ornamented rim on a cup.

To quote accurately

What we need from you.

You will get a faster, more useful answer from us if you include these. If you only have some of them, send what you have.

  • The shape or reference you are interested in
  • Target quantity for the first order
  • Your market and sales channel
  • The price point you need to hit
  • Packaging requirements
  • Timing — when it has to be in market

Private label

Start your project.

Send us the reference you like, the quantity you are considering and where it will be sold. We will come back with what is possible and what it takes.