About
Design-led tableware, developed in Chaozhou.
ZLEELIFE develops design-led tableware through a production network rooted in Chaozhou, China.
Our background
An unusual route into ceramics.
Instead of growing out of traditional export manufacturing, our production model was shaped by China's fast-moving live-commerce market.
Products were launched quickly. Real consumer response was watched closely. Winning designs were replenished within weeks, and weak products were discontinued without ceremony. That loop became the way we work: a design is only as good as the market's answer to it.
That habit has a practical effect on how a collection gets built. Rather than committing to a large assortment and hoping, we launch a handful of patterns, watch which ones earn a reorder, and scale those. The pattern that sells is rarely the one that looked best on a drawing.
Today we are bringing the same market-responsive model to international brands and retailers — with the same production base, and the same preference for letting the market decide.
ZLEELIFE HOME — UK trade mark application No. UK00004235325, filed 17 July 2025.
The name
ZLEELIFE is our own mark, registered for the goods we make.
Tableware is a category where buyers check who they are dealing with, in the register as well as in the market. Our marks are filed for class 21 — the class that covers drinking vessels, tableware, pottery, ceramics and cooking utensils.
- ZLEELIFE Registered trade mark, United Kingdom — No. UK00003803767, class 21.
- ZLEELIFE HOME UK trade mark application No. UK00004235325, filed 17 July 2025.
Where we make
Chaozhou, Guangdong.
Chaozhou is one of China's historic ceramics centres. The city's production base covers everything from household porcelain to decorative ceramics, and the skills around it — forming, glazing, decoration, firing — are deep and local.
Working inside that base gives us something that is difficult to replicate elsewhere: very little distance between a design decision and a finished sample. New patterns can be developed, made and photographed without the schedule of a distant supply chain.
More about manufacturing
At a glance
What we can tell you outright.
Product development and manufacturing rooted in Chaozhou, China. Numbers we cannot confirm — floor area, headcount, capacity, certifications — are not published here. Ask and we will send them with the enquiry they belong to.
- Based
- Chaozhou, Guangdong, China
- Focus
- Design-led tableware, ceramic and glass drinkware, private label
- Materials
- Ceramic, high-borosilicate glass, mixed-material sets
Built for
Work with us
Tell us what you are building.
Whether it is a first range or a pattern that needs replacing, we would rather hear the brief early than quote into the dark.